Formitalia Luxury Group

The growth of the brand by means of single - brand stores. The story of Formitalia, which belongs to the brothers David and Gianni Overi, is a story of successful items as well as of winning insights that have been able to become a real system of total living completely MADE IN ITALY that reaches the furniture of prestigious villas in the most exclusive places and also the carrying out of hotels and cultural centers all over the world. During the latest years the commercial growth of the Formitalia brand and of its licensing brands has followed a strategy for a distribution by means of a networks of boutiques with the brand Formitalia and Tonino Lamborghini placed inside luxury centers in more than 50 countries all over the world. Today Formitalia Luxury Group is therefore an important international group that includes furniture brands as well as prestigious collections based on the idea of total look for home, office and the most glamour and coolest personal accessories. The FORMITALIA Group was founded by Graziano Overi in 1968, while the first design collection FORMITALIA created in 1991, that is Boutique Collection, is still a success of the production by Formitalia: it is characterized by prints and details that remind the world of horses, with prints of profiles of Arabian horses made of pure silk from Como, and by works on metals and leather that Florentine craftsmen carry out. This success has been reached thanks to the deep knowledge of hides, to the selection of the most valuable tannings that are processed with crocodile and ostrich prints in order to highlight the mood that has given the key imprint to the Formitalia brand. All the productions are made mainly in Tuscan region, in the cities of Firenze, Prato, Pistoia and Pisa, Formitalia stakes on leather and on any possible use of it: from the living area to the big and sophisticated bedrooms, the Formitalia style makes your house be unique, precious, cosmopolite, elegant, warm and cosy. In 2002 Formitalia acquired the Mirabili Arte d’Abitare brand, the collection of furniture and art multiples, created by Sergio Cammilli in 1980. The collection comprises limited edition works of art by 38 internationally known artists such as Barni, Cammilli, Ceroli, Corneli, Crema, De Poli, Fallani, Grittini, Lodola, Mendini, Natalini, Ontani, Portoghesi, Purini, Ruggiero, Santachiara, Sottsass, Talani, Tolomeo, Urano-Palma and Villani. In 2005 the brand Tonino Lamborghini merged with Formitalia Luxury Group in order to allow widening up the range of the collections with fierce pierces of home and office furniture lined with leather with bright and quivering colors, inspired by the world of engines, of course. The latest original innovations are the designer kitchens Tonino Lamborghini that are fully lined with leather, from the shelf of the table to the doors of the household appliances, as well as a LIMITED EDITION collection characterized by the use of elements made of carbon and kevlar. In 2008 the takeover of the brand MIAMI SWING by Renzo Arbore took place and the names of Renzo Arbore, Alida Cappellini and Giovanni Licheri joined up with the brands of Formitalia Luxury Group: the Miami Swing collection, which resulted from Renzo Arbore’s passion for the USA vintage of the 50s and 60s and was put in concrete by the designers and the stage designers Alida Cappellini and Giovanni Licheri, broke out with gaudy colors, smooth forms and measured matchings for a furniture with an informal and an anticonformistic taste. In 2011 the collaboration with the prestigious English motor company Aston Martin started for the exclusive production and marketing of the new furniture collection Aston Martin Interiors. This line distinguishes as an integrated solution of home, office and contract offers complete with accessories and lighting. This collection, which is characterized by a clearly design mark, often futurist and strictly Made in Italy, represents a synthesis between industrial advanced technologies, such as the ones used for components made of carbon and kevlar, and the use of extremely valuable materials such as hides, boiled wool and cashmere.

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